What is conversion tracking

With the passage of time, technology grows day by day and lots of people have their business on the online platform. It requires a lot of effort and vast knowledge to run an online business smoothly but nowadays, lots of tools and techniques you can found that can make your work easy and offer you a variety of services that helps to grow an online business smoothly.

tools available in the market

Among a variety of software and tools available in the market, conversion tracking is one effective and free tool that will show you what happens if a customer interacts with your ads. A lot of customer activities like whether they purchase a product called your business, or they download your app, all these things have a significant impact on your business online and all these customer sections are known as the conversions that are valuable for your business. So, a conversion takes place when a person will visit your site and then takes an action and later they convert to a customer for you. Here you can get to know about How do you track conversions in the most effective and reliable way.

There are different ways to track conversions and if you are running ads with the Google Ads then you may want to know that clicking on your ads will led a customer to take a specific action like downloading your app or buy on your site. While tracking conversions, first of all, you need to choose what you want to track. Here are some actions that you can track easily by using the conversion tracking:

Phone calls: Call to the phone number on your site, or calls directly from the ads and click on the phone number on your mobile website comes in this action and you need to adopt different tracking way to track the phone call conversion.

Phone calls

Website actions: Sign-ups, purchases and various other actions that a customer completes on your site is the website actions.

App installs and in-app actions: Purchases, Installation of your iOS and Android mobile apps and other activities within these apps will come under the app Installs actions.

Import: Several customer activities that start online but end offline come under this activity like when a customer clicks on an ad and then submit the form online and then he signs a contract in your office.

Local actions: Some actions that are counted when people interact with the ad which is directly related to a particular store or physical location will come under the local actions.

conversion tracking process

The conversion tracking process will work on a different basis on different types of conversion actions and it also helps you to boost your image on the online platform. Once you know How do you track conversions and you set up your conversion track then you will be able to see the data on conversion and it helps you to understand how the advertising can help you to achieve your business goals. A conversion action is basically known as the customer activity that is valuable for your business and has lots of importance for you.